The New Venture Challenge was pleased to present Dr. Page Moreau, Marketing Professor at Leeds School of Business, to deliver a workshop on Wednesday, January 20th, titled “Your Business Concept: Product and Service Offering.” Quick quiz: What percentage of new products fail in the marketplace? (Answer: 40%) With those odds, entrepreneurs need to step into
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In the first Entrepreneurs Unplugged of the season at University of Colorado, former CTO and co-founder of Service Metrics Neil Robertson shared his insights and stories from the entrepreneurial frontlines. With a number of companies under his belt (and his new project, Trada) Niel Robertson is an incredibly successful entrepreneur. However, in his opinion,
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